Jeremy Dieterich A Chronicle of My Life

Back when Mark and I worked together, we had to fly to a software training in Chicago aboard ATA Airlines.  At the time, Chris had joked that maybe the ATA stood for "Almost There Airlines", which I did not exactly appreciate while in the air.  They've since gone out of business, probably in no part because of their name, but it was still good for a laugh.

I bring this up because yesterday, on my way to pick up a $5 footlong, I saw another company name that tickled my funny bone:

For those who don't know, DNR in the medical profession means "Do Not Resuscitate".  I'm sure that's someone's initials, but it doesn't seem like imagery they'd want associated with their service. 

I couldn't help but go immediately into bad-pun mode:

• DNR Catering: Pulling the plug on high prices.
• DNR Catering: Our selection will leave you breathless!
• DNR Catering: You'll never be hungry again.
• DNR Catering: You'll keep coming back... or will you?